8:45-9am
Opening Remarks

Chris Trayhorn (CEO, Montgomery Research Inc., mThink and Revenue magazine)

8:45-9am
Opening Remarks

Chris Trayhorn (CEO, Montgomery Research Inc., mThink and Revenue magazine)

9-10am
KEYNOTE Day 1

Social Media for Business

Charlene Li (Former Forrester analyst, author "Groundswell")

Topic: An overall look at the growth of the social media market for business. Also includes examples from her Groundswell book and her highly-anticipated list of social media agencies.

9-10am
KEYNOTE Day 2

The Social Media Global Report

Shel Israel (Writer, speaker on social media, culture and business)

Topic: Shel will be relating case studies from his ongoing Social Media Global Report, where he has interviewed 110 people in 34 countries over the past 16 months.

10-10:15am
Morning Break

10-10:15am
Morning Break

10:15 – 11am
Session 1

Great PR through Social Media

Brian Solis (Founder and CEO, FutureWorks)

Topic: Why social media is the new and much better PR. How to garner attention and then make the most of it.

10:15 – 11am
Session 7

Increasing the Social Capital of your Brand

Tara Hunt (Founder and CEO, Citizen Agency; author of the forthcoming book "The Whuffie Factor")

Topic: How people interact and exchange information in online communities through social capital (called Whuffie). The key to growing customers in online communities is by growing your social capital. The talk will discuss the 5 lessons of raising Whuffie through online communities.

11-11:45am
Session 2

Brand Spotlight: Ticketmaster

Erik Hom (Director, Business Development, TicketMaster)

Topic: Understanding your core brand and then thinking outside the box to use social media to create an experience for your users and customers and boost your revenues.

11-11:45am
Session 8

Brand Spotlight: Cisco

LaSandra Brill (Manager, Web & Social Media Marketing, Cisco)

Topic: Earlier this year Cisco launched a new product using only social media. It was the 5th most successful product launch at the company. LaSandra Brill will share the tactics and results of that campaign.

11:45-1pm
Lunch

11:45-1pm
Lunch

1-2pm
Session 3

The Affiliate Channel: Monetizing Social Media

How companies can use social media internally to leverage and communicate with their own affiliate channels; and how affiliates themselves can maximize social media to help businesses increase their marketing muscle.

Stephanie Agresta (CEO, Stephanie Agresta Consulting)

Brian Caldwell (Online marketing consultant)

Trisha Lyn Fawver (Director of Affiliate Marketing, New Edge Media)

1-2pm
Session 9

Reputation Management: Protect Your Brand

How companies can monitor and join conversations about their brands. Also how to turn conversations into engagement.

Rob Key (Founder and CEO, Converseon)

Todd Steinman (Chief Operating Officer, M80)

Daniel Riveong (Head of Search Marketing, e-storm.com)

Brian Platter (General Manager Home Delivery, Peet’s Coffee & Tea)

2-2:45pm
Session 4

Brand Spotlight: Best Buy

Steve Bendt (Senior Manager, Social Technology, Best Buy)

Gary Koelling (Senior Manager, Social Technology, Best Buy)

Topic: A look at how Best Buy is using its BlueShirt Nation social network internally to communicate with employees.

2-2:45pm
Session 10

Brand Spotlight: Wells Fargo

Edward Terpening (Vice President, Social Media Marketing, Wells Fargo)

Topic: The Wells Fargo social media story. How the old school financial institution got started. Why they did it along with their tips and lessons learned along the way.

2:45-3pm
Afternoon Break

2:45-3pm
Afternoon Break

3-4pm
Session 5

Segmentation/Diversity: Better Targeting with Social Media

How marketers can reach very specific groups of users via behavioral targeting, niche social sites, campaigns at specific demographics, hyper targeting, etc.

Chris Saad (Founder and CEO, DataPortability.org)

Will Moss (CEO, ConnectPlatform.com)

Ian Swanson (Founder and CEO, Sometrics)

3-3:45pm
Session 11

Search and Social Media

James Lamberti (Senior Vice President, Search and Technology, comScore)

Topic: How social media marketing and search intersect. Where it’s going and how to make the most of it.

4-5pm
Session 6

Brand Spotlight: Yamaha

Roger Eaton (Director of Marketing, Yamaha Corporation of America)

Matt Goddard (CEO & Co-Founder, R2integrated)

Topic: How Yamaha's business considerations, historical influencer network and new social media approaches were systematically addressed to produce a robust strategic and operational marketing initiative.

3:45-4:45pm
Session 12

Mobile Marketing and Social Networks

A look at the impact of social media on mobile marketing. What are companies doing, what is working and what is not when attempting to engage users in mobile campaigns.

Renny Gleeson (Global Director Interactive Strategies, Weiden+Kennedy)

Ben Bajarin (Director, Consumer Technology Practice, Creative Strategies)

5:15-7pm
Reception