With words entering the lexicon constantly, it's a good idea for performance marketers to study up on some new industry jargon.

Many of today's online marketers have unrelated backgrounds and have learned their profession through on-the-job training and supplemental offerings.

The situation is similar to the first iteration of marketing on the Web in the 1990s. But unlike 10 years ago, there are more ways to learn and get information such as webinars and online courses; enrichment classes such as weekend training, conferences and boot camps; countless websites; and dozens of books and videos.

This past summer, super-affiliate Colin McDougall traveled around British Columbia with his family in his newly purchased travel trailer. From mid-July through Labor Day weekend McDougall worked a grand total of about 10 hours from the road. The rest of the time he spent paddling his kids around in an inflatable kayak, feeding the ducks, building sandcastles on the beach and simply enjoying his free time.

Forget about what Oprah's recommending. Put away the latest from Philip Roth and that potboiler from James Patterson. It's summertime and what's really sizzling is online marketing. So, now's the time to catch up on your reading about a variety of hot topics including affiliate marketing, performance marketing, online advertising, search optimization and more. And there's no shortage of choices. Heck, there are currently more than 200 books for sale on Amazon with the word Google in the title. Here are some books that sound like great reading for the beach, the vacation home or the patio.

Jeremy Palmer knew he had the entrepreneurial spirit. He just hadn't found the right thing to let it soar.

He knew there was more to life than his mid-level job at a small financial services company. As a Web developer, in 2002 he launched website MeetYourMatch.com in hopes that it could generate a little extra cash for his wife and two kids in Utah and give him an outlet to pursue his independent business ideas.