Industry Trends, Legal, International

Hydra Dumps 15,000 Affiliates

 

Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part of a new push by Hydra to attract mainstream brand advertisers and set themselves apart from “ad networks peddling nutraceutical diet remedies, cash grant opportunities, tooth whiteners and other non-branded campaigns of low consumer value.

Facebook's $350 million in Performance Advertising

 

As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in profits, or even revenues. Accurate estimates of exactly what Facebook is bringing in are hard to come by but the best yet now comes from the Inside Facebook blog.

Botnet of 13 Million Computers Smashed

 

On Wednesday Spanish authorities announced the arrest of three alleged ringleaders behind the Mariposa botnet. Mariposa is possibly the largest botnet yet discovered and consisted of an estimated 12.7 million computers.

Twitter Feeding Frenzy Coming?

 

Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that should send a little quiver of excitement up your leg (if you like that sort of thing).

YouTube Celebrates With a Top Five

 

YouTube celebrated its fifth birthday on Valentine's Day. The youtube.com domain name was first registered on 2/15/2005 and the site was bought by Google 20 months later for $1.65 billion.

After the jump check out the top five YouTube videos of all time, including a terrorist, a baby and a history lesson. Have you seen them all?

Shock! Google Isn’t Infallible!

 

It has become crystal clear over the last week that Google rushed the introduction of Google Buzz, did little or no external user-testing, and as a result is scrambling to mitigate a massive PR failure.

Google Kills Twitter

 

Google killed Twitter today. With the launch of Google Buzz they ruthlessly attacked Twitter’s weaknesses and quietly set the scene for subsequent creeping infiltration into Microsoft’s stronghold in the enterprise market. Buzz is a big deal.

What are you Buying?

 
Originally published in Revenue Performance #3.

Five million people use Twitter every day. Each month, more Americans visit YouTube than watch the Super Bowl. It's clear that the Internet is fundamentally changing. What does this change in online behavior mean for e-commerce?

2010: The Year Ahead

 
Originally published in Revenue Performance #3.

Let’s face it. 2009 is a year that many of us are pleased to put behind us. We want to look to the future. 2010 beckons. New mobile phones and tablet computers are appearing every week. We are seeing crazy-fast take-up of social media like Twitter, YouTube and Facebook. Add those developments to a rebounding economy and it all indicates an infl ection point: one of those moments in history when everything comes together to enable massive change and opportunity.

ValueClick Exits Lead-Gen?

 

ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay focused on their online marketing services and technology businesses. That’s fair enough, but a look at the history of ValueClick and Web Clients raises questions in the minds of the curious.